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VAT Exclusive nonesense...

I see many companies especially telecom companies like TSTT using this VAT Exclusive pricing. Why all the nonesense? Calculate the effective price and give people a straight forward way of knowing what they are paying upfront. If I wanted to know the price without VAT, I would calculate it since this is less important. Imagine going in to pay your bill and pay the VAT Exclusive price, I doubt TSTT would appreciate that.